I used to teach first graders, but shortly after, I entered the creative world! In 2015, I began as a calligrapher and since then, I have naturally pivoted into creative direction. Through creative direction, I provide purposeful storytelling through visual imagery used in marketing for the provincial business owner.
I traded in lesson planning, classroom decorations, and manipulatives for mood boards, calendars, and PDF's.
So go ahead.. take off your coat, have a seat, I'll pour you a cup of coffee and let's talk some more.
To the business owner who scribbles her dreams in every notebook,
the one who pulls up her boot straps even in the harshest of winters,
the woman who works so incredibly hard to live her aspirations.
Are you unsure of what direction your visuals should go in? You want to share about each aspect of your business and maybe even your life or products, but it seems too much. Don't know how to keep your visuals cohesive? They all don't seem to flow together or look good together. Feel like communicating with visuals is speaking another language? You want to share a story with your visuals, because you want to engage your audience and take them along with you. Have you felt these?
This is not something you have to continue to wrestle with. You do not have to take an hour to post on Instagram. You find your direction by finding clarity in who you are. You gain cohesion by putting all your business pieces together. You learn the language of visuals by placing what you want to communicate inside of them - the things you love, your next steps, your community, and your product or services. You can match your visuals to your message, evoke emotions, and reach your ideal client.
Beyond creating beautiful images for me to use, my experience working with Stephanie left me with an even deeper understanding of what my brand represents and how I want it to affect others. Many people can create beautiful imagery, but very few can do that and accomplish a business or marketing goal—Stephanie can do both with clarity, efficiency and also warmth.